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Maximising your marketing spend

(marketing spend – 5 minute read) Hi Accounting fans! It’s not every day that I write about marketing. My strengths lie in finance and accounting after all. BUT, we’re talking about marketing spending here – so money still comes into play. I’ve seen clients spend thousands of dollars on marketing. It eats into their bottom

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Hiring your first team member

If you’re reading this article and are thinking of hiring your first team member, congratulations! You’v reached the point where you can start expanding the business! This can be a daunting task, especially if you have never done it before. But fear not! We’re here to guide you through the process and help you find

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How small businesses can use AI ethically

Hi there accounting fans! With the advent of text based AI like Chat GPT, AI seems to be making its presence felt in bigger ways than before. Of course, none of this is actually new technology, rather it is a culmination of almost half a century of research into artificial intelligence and automation. The human

A man in a life jacket (comic Sam) has his hand on the shoulder of a kiwi in a life jacket. They are sitting on a Wak canoe which is floating on brown flood waters. Sam says to the Kiwi: Kia kaha, we're all in this together.

Tips for businesses affected by flooding

Kia ora Whānau. Over the last weekend from 27 January 2023 until 29 January 2023, Tāmaki Makaurau (Auckland) was hit by severe flooding in many parts of the city. Many roads of the North Island are still closed due to the flooding. These floods have affected the livelihoods of many kiwis living in the North