Guyfur the cat stands in the middle of a crowd and thanks them for attending his meet and greet. The meet and greet was organized through pawschat which is a social media platform for cat lovers.

Putting Your Business on the Right Platform Matters

Guyfur the cat stands in the middle of a crowd and thanks them for attending his meet and greet. The meet and greet was organized through pawschat which is a social media platform for cat lovers.

(Putting Your Business on the Right Platform Matters – 5 minute read)

Digital marketing is never an easy endeavour for a business to undertake. It is necessary however as in the current landscape, products or services offered must be listed in digital platforms. From social media to search engines, reaching out to potential customers or clients seem endless.

This is why choosing the right platform for the purpose of digital marketing is important and cannot be overstated. Of course, I would implore that soliciting the services of a dedicated Digital Marketing agency would be best practice. Doing so would allow you to breathe more easily and leave the more technical aspects to a professional instead.

But if you’re marketing on a budget, here is why choosing the right platform for your business is important:

  1. Target Audience Alignment:

    Your content has a brief viewing window of three seconds to capture the audience to ensure retention. Ensuring that your message is seen by a person genuinely interested in your content improves retention.

    Through this, your brand message and investment in ads (more on this later) will be much more effective and efficient. For example, luxury goods content are better of published and promoted on the business’s own website rather than TikTok. Likewise, unique affordable goods would yield better results on more mass consumed platforms like TikTok.

    This is due to the majority of the demographic that frequents TikTok shops are mostly trendy shoppers. They are looking for the next big thing that goes viral to use in their own content creation. By understanding the demographic of the platform you can set realistic expectations for your content and optimize accordingly.
  2. Maximized Reach and Engagement:

    By aligning with your audiences and their desired platform, your business can maximize reach and engagement potential. A service-oriented business may have better traction through blog posts or videos on platforms like YouTube or LinkedIn for professionals.

    Of course you could always utilize all the platforms available to you and post content on all of them. Due to the different platforms hosting different audiences you will need to consider captioning and style of content. This maximises your marketing expenditure which also brings us neatly to the next point.
  3. Cost-Effectiveness:

    For small businesses, running ads on these platforms would help get eyes on your content. Ads are expensive to run and a business must be more cost-effective when considering them. Getting the right person to view your content would improve CTR (click through rate) which results in better conversion.

    By strategically allocating resources you will get better overall ROI when running ads and designing your content. This also ensures that your brand messaging and identity remains consistent throughout the content lifecycle.
  4. Competitive Advantage:

    Finally by positioning your product/service on the right platform your business has a significant competitive advantage. By effectively targeting and engaging with the right audiences, your business will resonate better with them which improves brand image.

    Moreover, staying ahead of the curve by embracing emerging platforms or trends can further solidify a business’s competitive position.

From aligning with target audiences to maximizing ROI, selecting the appropriate platforms can significantly impact the success of a business. Leveraging data-driven insights and maintaining brand consistency will allow your business to navigate the digital landscape. It’s not just about the visibility, but also about connecting with your audiences in the right way, at the right time.

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